· Ethnography
- "Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution"
- A systematic study of people designed to explore cultural phenomena where the researcher observes society from the POV of the subject of the study
- Branch of anthropology and qualitative sociology
- Today, they are just as likely to focus on a particular aspect of contemporary social life (e.g. A study of Canuck fans)
- “Gerhard Friedrich Müller developed the concept of ethnography as a separate discipline whilst participating in the Second Kamchatka Expedition (1733–43)”
- Use of fieldnotes in researchers’ observation
- “you put yourself in a strange position; you must let go of your own presumptions and assumptions about a group of people in order to effectively learn anything about them”
- Objectivity and neutrality essential
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